Devising the Brand: Out of the Library and to the place where Varytales live.

After much brainstorming around the research of other products on the market, I came up with the title Varytales, which the rest of the group were very happy with. It's a simple one-word title that indicates to children and parents the main aspect of the product (a retelling of fairytales where the user chooses their own path). I started to design the logo and in doing so used bright and bold colouring with clear and equally bold text whilst incorporating arrows into the first syllable of the title to emphasise choice. I then used a font that emphasised the products basis in the fairytale literature world as I tried to produce a golden embossed looked using a font that signified antiquity and the traditional fairytale look. I also added a background that looked as though it had been torn out of a fairytale book, again emphasising this products relation the fairytale literature but also the revival and different approach which is a key aspect of Varytales