2nd Tutorial with Trevor

In this meeting we had already come up with the idea and I had written the script so Trevor wanted to emphasise the importance of the brand. Originally entitled 'The fairytale library' or 'A modern fairytale', Trevor questioned whether these titles would really appeal to the 6-7 year old demographic. We therefore have decided to scrap these and I have been put in charge of coming up with the name and logo of our brand. Trevor suggested looking at what kind of titles are used for programmes and websites aimed at a similar age group and to think about the significance of character within them.

He also drew to our attention the need for seeking out other branding opportunities in order to make this a lucrative venture. I am also going to think about how we can stretch our brand outwards to perhaps turn it from a 'pan-platform' product to a cross platform one. The ideas of books and Television series along with merchandise and advertising were suggested as a way of extending the brand. This is all in order as Trevor put it: prove our awareness of the potential of what we are doing. Rather than merely focusing on the idea of the website which we have done up to now.

In the meeting Trevor also suggested that it might be good to do some research into age 6-7 child psychology to back up the project.

We asked Trevor what the situation with getting another editor on board was, as we still haven't got a replacement for Bertha. He said that he would email us shortly to let us know what was going to happen.

After the meeting we split duties between the group based on our strengths. Mine was to research and come up with a brand name and logo.