Wednesday, 17 February 2010

First Tutorial

After the first tutorial several issues were raised these included:

1. That we needed to be more specific about what the age range for the target audience should be. Therefore Market Research must take place.

2. What did we mean by 'Modern Day' fairytale? And how would we express this in a way that was appealing to our audience.

3. What other materials could we come up with to make this a financially viable venture. The idea of having a book to accompany the website was mentioned.

4. Did we intend to focus on Western fairytales and a Western audience? Or did we want to branch and use International fairytales?

5. We also acknowledged that we would have to be careful in terms of making the project from the point of view of the user because of differences in gender and targeting both would be difficult therefore research into this was needed.

We also have organised a meeting with Jane Quinn through our tutor to help us target our specified audience more clearly.

We defined clear roles for each member of the group at this preliminary stage. My role is to focus on creating the story. Other members roles are as follows:

Bertha & Sam: Researching comparable examples already available in the media and the international storytale.
Glen & Chris: Market Research: Contacting Schools in order to understand the target audience.
Jay & Glen: The Business Model
Yunus & Hasan: The visual elements e.g animation and video use.

Another important breakthrough was that it is a good thing that we have many ideas on how the project could be expanded but it would be unrealistic to suggest that in the 6 week timeframe we would be able to fully realise the project in its entirety due mainly to a lack of resources and time. As a group we felt that this was encouraging as we may not necessarily be able to fulfil all our aspirations for the project at this stage but could later on.

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