My research into the Television Schedule and Branding

Because we felt as though by this point we had a good concept of what the product would be we felt that it would be important to come up with a brand that the product was deserving of.
Originally, we had two working titles The Fairytale Library which came out of ideas around the opening pages of the website, and A Modern Fairytale which emphasised the style and contemporary qualities we hoped to represent through the product. 
Yet on reflection of our demographic (6-7 year olds) we felt that these titles were far too bland and were not dynamic enough to communicate excitement and adventure to our very discerning audience. 

Therefore, we researched into the Television schedules and existing children's literature titles to get a taste of the trends in what sort of titles appealed to our audience. 
We found that the key features of the titling of children's books and television programmes used:

Phonetic Spelling- We also found that titles very rarely contained any silent letters and were always spoken exactly as they are written. 

Onomatopoeic words - BAMZOOKi, Ooglies, Gerald McBoing Boing 

Alliteration, Rhyme and Rhythm - Tinga Tinga Tales, Bear Behaving Badly, Yertle the Turtle, The Cat and the Hat.

Bold and clear typography - The clarity and legibility of the text is obviously important to ensure that the young readers find it easy to identify the words and letters in the text.

Character driven titles - Jakers!, Ed and Oucho's Excellent Inventions, Stig of the Dump, The Gruffalo.Obviously this would be difficult to incorporate into our product as the user would be the main character. Therefore we toyed with the idea of including a personal pronoun in the title making it similar to the Choose Your Own Adventure books.